Conference proceeding
Do "Locally Made" Products Affect Price Perceptions? Not Always
Advances in Consumer Research, Vol.38
01 Jan 2011
Abstract
Little research has examined the effects of 'locally made' appeals on price perceptions. Based on cue-consistency and information integration theory, we find in two studies that motivated participants have higher willingness to pay, when the target is locally made rather than 'USA made', and also perceive a 'locally made' target to be less expensive under certain conditions.
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Details
- Title
- Do "Locally Made" Products Affect Price Perceptions? Not Always
- Creators
- Rajneesh SuriMrugank ThakorUmit Koc
- Publication Details
- Advances in Consumer Research, Vol.38
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Identifiers
- 991021848514904721