Conference proceeding
Does Comfort with Technology Affect Use of Wealth Management Platforms? Usability Testing with fNIRS and Eye-Tracking
ADVANCES IN NEUROERGONOMICS AND COGNITIVE ENGINEERING, v 775, pp 83-90
01 Jan 2019
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Most wealth management firms offer online platforms where investors with varied levels of comfort with technology manage their portfolios. Past research shows that comfort with technology is crucial for users' acceptance of new technologies. We investigated how users' comfort level with technology influences their use of a new wealth management online platform. We used a multi-modal approach that incorporates survey, behavioral, eye-tracking and neural measures to assess investors' comfort with technology on web-platform usability to provide a rigorous test of the effects of comfort with technology on usability experiences for a wealth management firm. Our findings suggest that traditional survey measures do not show any differences in users' evaluations. However, behavioral and neurophysiological measures reveal insights that traditional survey measures fail to reveal.
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Details
- Title
- Does Comfort with Technology Affect Use of Wealth Management Platforms? Usability Testing with fNIRS and Eye-Tracking
- Creators
- Siddharth Bhatt - Drexel UniversityAtahan Agrali - Drexel UniversityRajneesh Suri - Drexel UniversityHasan Ayaz - Drexel University
- Contributors
- H Ayaz (Editor) - Drexel UniversityL Mazur (Editor)
- Publication Details
- ADVANCES IN NEUROERGONOMICS AND COGNITIVE ENGINEERING, v 775, pp 83-90
- Series
- Advances in Intelligent Systems and Computing
- Publisher
- Springer Nature
- Number of pages
- 8
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; School of Biomedical Engineering, Science, and Health Systems
- Web of Science ID
- WOS:000464997800008
- Scopus ID
- 2-s2.0-85049687922
- Other Identifier
- 991019167887304721
UN Sustainable Development Goals (SDGs)
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InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Computer Science, Artificial Intelligence
- Ergonomics
- Neurosciences