Conference proceeding
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Advances in Consumer Research, Vol.35
01 Jan 2008
Abstract
There are numerous ways in which price information can influence consumer perceptions of value. This research investigates how the location of price information relative to the product and consumers' motivation to process information influence consumers' evaluations of products and prices. A content analysis of newspaper advertisements and three empirical investigations show that the spatial location of price information in reference to the information about the product influences the evaluation of prices and products.
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Details
- Title
- Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
- Creators
- Rajneesh SuriRajesh ChandrashekaranDhruv Grewal
- Publication Details
- Advances in Consumer Research, Vol.35
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Identifiers
- 991021848614504721