Emerging Together: How Brand Collaborations Give Rise to Proto-Categories

Conference proceeding

Lok Ting Chan, Jade Lo, Robert Jung and Hsueh-Liang Wu

Academy of Management Annual Meeting Proceedings, v 2026(1)

Jul 2026

Additional Links

1 Record Views

Title: Emerging Together: How Brand Collaborations Give Rise to Proto-Categories
Creators: Lok Ting Chan - National Taiwan University
Jade Lo - Drexel University
Robert Jung - Drexel University
Hsueh-Liang Wu
Publication Details: Academy of Management Annual Meeting Proceedings, v 2026(1)
Publisher: Academy of Management
Resource Type: Conference proceeding
Language: English
Academic Unit: Management
Other Identifier: 991022198850204721