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Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment
Conference proceeding   Peer reviewed

Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment

Advances in Consumer Research, Vol.42, p810
01 Jan 2014

Abstract

Consumer behavior Emotions Social psychology Studies
Building on previous intra-psychic and socio-cultural perspectives on hope, this research investigates how hope is co-created and tempered in a context -- financial investment -- in which emotion is disparaged. This study explores the ways in which hope is collectively shaped, and it contributes to literature on the social construction of emotion.

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