Conference proceeding
Entitled to Be Served: Does Self-Checkout Make Customers Feel Less Rewarded?
Advances in Consumer Research, Vol.48, p1222
01 Jan 2020
Abstract
Nusrat and Huang examine how self-checkout service impacts customer loyalty compared to regular checkout service. In two studies, they show that self-checkout service, compared to regular check out, make customers feel less rewarded, less satisfied with their purchases, and less likely to return to the store.
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Details
- Title
- Entitled to Be Served: Does Self-Checkout Make Customers Feel Less Rewarded?
- Creators
- Farhana NusratYanliu Huang
- Publication Details
- Advances in Consumer Research, Vol.48, p1222
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Marketing
- Identifiers
- 991020545221404721