Conference proceeding
Evaluation of User Engagement on Social Media to Leverage Active and Passive Communication
2017 IEEE International Conference on Cognitive Computing (ICCC)
Jun 2017
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Individuals in society differ ideologically both online and offline. As the nature of discussions and communication evolve, so do the dynamics within collective groups. User participation on issues such as political discourse affect the opinions of collective groups prior to, during, and after the occurrence of significant events. Changes in engagement can be influenced by choice in words during these discussions. This results in naturally insulating effects that prevent a more comprehensive discussion, and a further challenge exists when opposing, less vocal voices, have a disproportional impact in less conspicuous ways. This paper introduces a communicative model to understand event stimuli triggering user participation of both active and passive actors. This approach contributes to developing more engaging on-line discussion as the nature of the communication evolves.
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Details
- Title
- Evaluation of User Engagement on Social Media to Leverage Active and Passive Communication
- Creators
- Kimberley Hemmings-Jarrett - Drexel Univ., Philadelphia, PA, USAJulian Jarrett - Drexel Univ., Philadelphia, PA, USAM. Brian Blake - Drexel University
- Publication Details
- 2017 IEEE International Conference on Cognitive Computing (ICCC)
- Publisher
- IEEE
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Information Science
- Web of Science ID
- WOS:000427051000019
- Scopus ID
- 2-s2.0-85032302305
- Other Identifier
- 991019318932204721
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- Web of Science research areas
- Computer Science, Hardware & Architecture
- Computer Science, Software Engineering