- Title
- FACTORS INHIBITING THE STANDARDIZATION OF GLOBAL CHANNEL STRATEGY
- Creators
- Boryana Dimitrova - Drexel UniversityBert Rosenbloom - Drexel University
- Contributors
- D R DeeterSchmelz (Editor)
- Publication Details
- PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.51-51
- Conference
- 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
- Publisher
- Springer Nature
- Number of pages
- 1
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Marketing
- Identifiers
- 991019170469404721
Conference proceeding
FACTORS INHIBITING THE STANDARDIZATION OF GLOBAL CHANNEL STRATEGY
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.51-51
01 Jan 2015
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