Conference proceeding
Gamification and the Entrenchment of an Engagement Institutional Logic in the Emerging Institutional Field of Social Media
Advances in Consumer Research, Vol.41
01 Jan 2013
Abstract
We contribute to the literature on institutional dynamics by highlighting how a gamified website encourages the entrenchment of an institutional logic in a new institutional field by instigating an arrangement of practices; diffusing values, rules, and models for successful practices; and offering rewards for complying with the emerging logic.
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Details
- Title
- Gamification and the Entrenchment of an Engagement Institutional Logic in the Emerging Institutional Field of Social Media
- Creators
- Andrew SmithPierre-Yann Dolbec
- Publication Details
- Advances in Consumer Research, Vol.41
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- English and Philosophy
- Identifiers
- 991021013069104721