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Gender differences in trust perception when using IM and video
Conference proceeding

Gender differences in trust perception when using IM and video

Xiaoning Sun, Qiping Zhang, Susan Wiedenbeck and Thippaya Chintakovid
CHI '06 Extended Abstracts on human factors in computing systems, pp 1373-1378
21 Apr 2006

Abstract

computer-mediated communication gender trust virtual collaboration
The effect of gender information on trust building in virtual settings is an important yet unexplored area in HCI. In this paper we empirically investigate gender differences in trust perception in two media, video and Instant Messaging (IM), while performing negotiation and brainstorming tasks. Participants who did not previously know each other were recruited to form homogeneous pairs, male-male and female-female. Each pair carried out a task via computer-mediated communication using either video or IM. Our preliminary results uncover a significant gender difference in trust perception, with female pairs perceiving higher levels of trust than male pairs when gender information about the partner is explicitly provided before using the IM channel. The results also show that both female and male pairs perceive higher levels of trust in the brainstorming task than in the negotiation task.

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5 citations in Scopus

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