INTERACTIVITY QUALITY AND CONSUMER-BRAND RELATIONSHIP IN VITURAL BRAND COMMUNITIES

Conference proceeding

Xia Zhou and Hyokjin Kwak

PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.169-169

01 Jan 2015

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Title: INTERACTIVITY QUALITY AND CONSUMER-BRAND RELATIONSHIP IN VITURAL BRAND COMMUNITIES
Creators: Xia Zhou - Drexel Univ, Philadelphia, PA 19104 USA
Hyokjin Kwak - Drexel University
Contributors: D R DeeterSchmelz (Editor)
Publication Details: PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.169-169
Conference: 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
Publisher: Springer Nature
Number of pages: 1
Resource Type: Conference proceeding
Language: English
Academic Unit: Marketing
Identifiers: 991019170356804721

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