Conference proceeding
INTRAPRENEURIAL PROCESS FOR INDUSTRIAL CORPORATIONS FORMING NEW VENTURES
Proceedings of the International Annual Conference of the American Society for Engineering Management, Vol.2, pp.921-925
International Annual Conference of the American Society for Engineering Management (Charlotte, North Carolina, United States, 26 Oct 2016 - 29 Oct 2016)
01 Jan 2016
Abstract
Corporations that foresee diminishing markets for their traditional goods and services must find new products or markets to stay competitive. Technology based industrial firms with production assets usually foster a culture of continuous new product improvement and development, but this will not solve the problem of a diminishing market, e.g. Defense. Future prosperity of the entity may depend upon either entering or creating new markets. The goal is to develop new systems that leverage assets, corporate culture, and also, address the prevailing public context. Key corporate assets are mid-level engineers who have both technical and management savvy, and also, understand the relationship between career and corporate success. They are the ideal candidates to form groups of intrapreneurs to use the resources of their corporate entity to develop and implement innovative concepts. This is often done for new products anyway, but to enter new markets with a particular competitive context, or to develop systems to serve emerging markets, a fresh, lean, new venture subdivision might be required. This paper describes a new process for industrial corporate engineers taking a concept, and determining if it is viable to propose to senior leadership to form a new intrapreneural venture within the corporation. Proposals involving consideration of technical, managerial, social and political elements leveraging long-term system operation solutions are emphasized. Since competitors realize similar opportunities, understanding the advantages and shortfalls of corporate culture is critical.
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Details
- Title
- INTRAPRENEURIAL PROCESS FOR INDUSTRIAL CORPORATIONS FORMING NEW VENTURES
- Creators
- Carlo Ciliberti - Drexel UniversityJoseph P Martin - Drexel UniversityJohn Via - Drexel University
- Publication Details
- Proceedings of the International Annual Conference of the American Society for Engineering Management, Vol.2, pp.921-925
- Conference
- International Annual Conference of the American Society for Engineering Management (Charlotte, North Carolina, United States, 26 Oct 2016 - 29 Oct 2016)
- Publisher
- American Society for Engineering Management (ASEM)
- Number of pages
- 5
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Construction, Engineering, and Project Management and Systems Engineering [Historical]; Civil, Architectural, and Environmental Engineering
- Identifiers
- 991019173691704721