Conference proceeding
In the Name of Environmental Friendliness: Effects on Attitudes Toward the Service
Advances in Consumer Research, Vol.40, p1127
01 Jan 2012
Abstract
Environmental friendliness does not always bring consumers with immediate benefits. For instance, hotels stopped replacing guest bed linens daily. We empirically demonstrated that consumers high on environmental concern reacted more favorably towards reduced services, and more favorable when provided with a choice, but not by exposing consumers to environmental messages.
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Details
- Title
- In the Name of Environmental Friendliness: Effects on Attitudes Toward the Service
- Creators
- Ronnie(Chuang GaoRajneesh Suri
- Publication Details
- Advances in Consumer Research, Vol.40, p1127
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Identifiers
- 991021848514404721