Conference proceeding
Mind Your Category in a Shifting World: New Frontiers in Market Categories and Firm Strategy
Academy of Management Annual Meeting Proceedings, v 2022(1)
Aug 2022
Abstract
Abstract only
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Details
- Title
- Mind Your Category in a Shifting World: New Frontiers in Market Categories and Firm Strategy
- Creators
- Enlan Wang - U. of Southern CaliforniaAmy Zhao-Ding - Technical University of MunichGino Cattani - New York UEmily Cox-Pahnke - U. of WashingtonAnders Dahl Krabbe - The King's CollegeElizabeth Pontikes - University of California, DavisPeer Fiss - U. of Southern CaliforniaMichael Deane Howard - Texas A&M U., College StationJade Lo - Drexel UniversityAmanda Sharkey - University of Chicago
- Publication Details
- Academy of Management Annual Meeting Proceedings, v 2022(1)
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Management
- Other Identifier
- 991021881509004721