Conference proceeding
Monsters in Our World: Narrative Transportation in Pokémon Go’S Mixed Reality
Advances in Consumer Research, Vol.45, p869
01 Jan 2017
Abstract
How does the experience of narrative transportation differ when brand stories are emplaced in the physical world amidst a nexus of spatial and social relations, instead of a separate imaginary story world? We draw on qualitative data from the case of Pokémon GO to answer this question.
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Details
- Title
- Monsters in Our World: Narrative Transportation in Pokémon Go’S Mixed Reality
- Creators
- Joachim ScholzAndrew Smith
- Publication Details
- Advances in Consumer Research, Vol.45, p869
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- English and Philosophy
- Identifiers
- 991021013066704721