Multi-channel strategy in B2B markets

Conference proceeding

Multi-channel strategy in B2B markets

Bert Rosenbloom

Vol.36, 2007, 1

Industrial marketing management

2007

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Abstract

Commercio elettronico

Impiego nel marketing

Internet

Marketing industriale

Prima del tit.: Special issue. Bibliografia a fine capitolo.

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Details

Title: Multi-channel strategy in B2B markets
Creators: Bert Rosenbloom
Publication Details: Vol.36, 2007, 1
Series: Industrial marketing management
Publisher: Elsevier
Resource Type: Conference proceeding
Language: English
Academic Unit: [Retired Faculty]
Identifiers: 991021862396704721