Conference proceeding
On Pachelbel and Prices: How Musical Time Signature and Tonal Pattern Impacts Number Predilection
Advances in Consumer Research, Vol.42, p780
01 Jan 2014
Abstract
In this paper we examine how characteristics of the music accompanying an advertisement impact consumers' liking of a product price contained in that advertisement. In the context of four studies, we find that consumers prefer prices that correspond to: a) meter or time signature, and b) tonal pitch pattern (melody).
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Details
- Title
- On Pachelbel and Prices: How Musical Time Signature and Tonal Pattern Impacts Number Predilection
- Creators
- Keith CoulterRajneesh Suri
- Publication Details
- Advances in Consumer Research, Vol.42, p780
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Identifiers
- 991021848614104721