Conference proceeding
Repetition Or No Repetition? Effects of Repetitive Numbers on Bundling Promotion
Advances in Consumer Research, Vol.48, p1194
01 Jan 2020
Abstract
Consumers are constantly making decisions on numbers along with their journey of consumption. Our study examines the effect of repetitive numbers on bundling price (i.e., 2 for $2.22 vs. 2 for $$2.12) that consumers have higher intentions to purchase bundling products with repetitive number prices.
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Details
- Title
- Repetition Or No Repetition? Effects of Repetitive Numbers on Bundling Promotion
- Creators
- Jintao ZhangHongjun YeSiddharth BhattHaeyoung JeongRajneesh Suri
- Publication Details
- Advances in Consumer Research, Vol.48, p1194
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; Marketing
- Identifiers
- 991021848514804721