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Reproducing and Extending Experiments in Behavioral Strategy with Large Language Models
Conference proceeding

Reproducing and Extending Experiments in Behavioral Strategy with Large Language Models

Daniel Albert and Stephan; id_orcid --- Billinger
Academy of Management Proceedings, v 2025(1)
2025

Abstract

Artificial Intelligence or Cybernetics
In this study, we propose LLM agents as a novel approach in behavioral strategy research, complementing simulations and laboratory experiments to advance our understanding of cognitive processes in decision-making. Specifically, we reproduce a human multi-trial laboratory experiment in behavioral strategy using large language model (LLM) generated agents and investigate how LLM agents compare to observed human behavior. Our findings suggest that LLMs may complement the methodological toolkit in behavioral strategy research by offering novel paths for theory building and the development of testable hypotheses for future research.

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