Conference proceeding
Save Time For Better Life! the Effect of Time Saving on Quality Perception
Advances in Consumer Research, Vol.48, p1190
01 Jan 2020
Abstract
Consumers form their perceptions of quality with different signals. This study examines a novel signal of quality - time - as consumers would associate time saved when shopping with the perceptions of quality of the products, the more time consumers save, the better quality of the products they perceive.
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Details
- Title
- Save Time For Better Life! the Effect of Time Saving on Quality Perception
- Creators
- Jintao ZhangHongjun YeSiddharth BhattHaeyoung JeongRajneesh Suri
- Publication Details
- Advances in Consumer Research, Vol.48, p1190
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; Marketing
- Identifiers
- 991021848614304721