Conference proceeding
Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community
Advances in Consumer Research, Vol.40, p1118
01 Jan 2012
Abstract
Through an investigation of 241 blog posts, and all related comments, in online investment community, this study elaborates on the collective consumer sensemaking process. It finds that sensegiving plays an important role in shaping this process.
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Details
- Title
- Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community
- Creators
- Andrew Smith
- Publication Details
- Advances in Consumer Research, Vol.40, p1118
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- English and Philosophy
- Identifiers
- 991021013201404721