Conference proceeding
Sit Or Stand to Save: Posture and Retail Price Perceptions
Advances in Consumer Research, Vol.42, p811
01 Jan 2014
Abstract
Though different technologies are increasingly adding to bottom lines for firms, little is known about differences in consumers' expectation of savings when they sit or stand while making purchase decisions. Three studies show that consumers' expectation of savings depends upon their posture when evaluating offers at different storefronts.
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Details
- Title
- Sit Or Stand to Save: Posture and Retail Price Perceptions
- Creators
- Lei SongKeith CoulterRajneesh Suri
- Publication Details
- Advances in Consumer Research, Vol.42, p811
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Identifiers
- 991021848515304721