- Title
- THE EFFECTS OF SPOKESPERSON ACCENT ON ATTITUDE TOWARD ADVERTISING AND BRAND: A HEDONIC VERSUS UTILITARIAN PERSPECTIVE
- Creators
- Monique Bell - Drexel Univ, Philadelphia, PA USAMarina Puzakova - Drexel Univ, Philadelphia, PA USAHyokjin Kwak - Drexel University
- Contributors
- L Robinson (Editor)
- Publication Details
- PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.188-188
- Conference
- 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
- Publisher
- Springer Nature
- Number of pages
- 1
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Marketing; Epidemiology and Biostatistics
- Identifiers
- 991019170509404721
Conference proceeding
THE EFFECTS OF SPOKESPERSON ACCENT ON ATTITUDE TOWARD ADVERTISING AND BRAND: A HEDONIC VERSUS UTILITARIAN PERSPECTIVE
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.188-188
01 Jan 2015
Abstract
Metrics
1 Record Views
Details
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Web of Science research areas
- Business
- Management