- Title
- THE ROLE OF MASS MEDIA AND MARKETING COMMUNICATION IN CONSUMER ETHNOCENTRISM: A STUDY FROM THE RUSSIAN MARKET
- Creators
- Marina Puzakova - Drexel Univ, Philadelphia, PA USAHyokjin Kwak - Drexel UniversityTrina Larsen Andras - Drexel UniversityGeorge M. Zinkhan - Univ Georgia, Athens, GA 30602 USA
- Contributors
- L Robinson (Editor)
- Publication Details
- PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.180-180
- Conference
- 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
- Publisher
- Springer Nature
- Number of pages
- 1
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Epidemiology and Biostatistics; Marketing
- Identifiers
- 991019170336304721
Conference proceeding
THE ROLE OF MASS MEDIA AND MARKETING COMMUNICATION IN CONSUMER ETHNOCENTRISM: A STUDY FROM THE RUSSIAN MARKET
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.180-180
01 Jan 2015
Abstract
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business
- Management