Conference proceeding
The Effect of In-Store Travel Distance on Unplanned Purchase With Applications to Store Layout and Mobile Shopping Apps
Advances in Consumer Research, Vol.39, p136
01 Jan 2011
Abstract
We investigate the relationship between in-store trip length and unplanned spending in a field study by using an instrumental variable approach. We find that the effectiveness of location-based mobile apps in increasing travel distance and unplanned spending is more substantial than that of product category relocation.
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Details
- Title
- The Effect of In-Store Travel Distance on Unplanned Purchase With Applications to Store Layout and Mobile Shopping Apps
- Creators
- Yanliu HuangSam HuiJ InmanJacob Suher
- Publication Details
- Advances in Consumer Research, Vol.39, p136
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Marketing
- Identifiers
- 991020545118404721