Conference proceeding
The Effects of Advertising on Cognitive Performance
Advances in Neuroergonomics and Cognitive Engineering, v 953, pp 78-83
01 Jan 2020
Abstract
The market for beverages providing a cognitive boost is growing. Marketers often highlight the benefits of such drinks in their advertisements. Can such communications influence consumers' actual cognitive performance? Our results of cognitive task battery in a controlled experiment show that consumers' cognitive performance was negatively impacted in the presence of an advertisement communicating the benefits of a cognitive drink.
Metrics
16 Record Views
1 citations in Scopus
Details
- Title
- The Effects of Advertising on Cognitive Performance
- Creators
- Hongjun Ye - Drexel UniversitySiddharth Bhatt - Drexel UniversityWenting Zhong - Drexel UniversityJan Watson - Drexel UniversityAmanda Sargent - Drexel UniversityYigit Topoglu - Drexel UniversityHasan Ayaz - Drexel UniversityRajneesh Suri - Drexel University
- Contributors
- H Ayaz (Editor) - Drexel University
- Publication Details
- Advances in Neuroergonomics and Cognitive Engineering, v 953, pp 78-83
- Series
- Advances in Intelligent Systems and Computing
- Publisher
- Springer Nature
- Number of pages
- 6
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; School of Biomedical Engineering, Science, and Health Systems; Marketing
- Web of Science ID
- WOS:000502759200008
- Scopus ID
- 2-s2.0-85067690846
- Other Identifier
- 991019168356104721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Computer Science, Artificial Intelligence
- Neurosciences