Conference proceeding
The Effects of Incentives in a Choice-Based Conjoint Pricing Study
Advances in Neuroergonomics and Cognitive Engineering, v 953
01 Jan 2020
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
This study investigates the effects of incentives on a consumer's choice of a utility plan. In our study that utilizes conjoint analysis, our research aims to understand the impact of incentives on consumers' choice of a Time-of-Use (TOU) utility pricing plan. The results indicate that underlining the consequences and offering incentives influence the valuation of the attributes in competing choices.
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Details
- Title
- The Effects of Incentives in a Choice-Based Conjoint Pricing Study
- Creators
- Hongjun Ye (Corresponding Author) - Drexel UniversitySiddharth Bhatt - Drexel UniversityWenting Zhong - Drexel UniversityJan Watson - Drexel UniversityAmanda Sargent - Drexel UniversityYigit Topoglu - Drexel UniversityHasan Ayaz - Drexel UniversityRajneesh Suri - Drexel University
- Contributors
- H Ayaz (Editor) - Drexel University
- Publication Details
- Advances in Neuroergonomics and Cognitive Engineering, v 953
- Conference
- AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology (Washington, District of Columbia, United States, 24 Jul 2019–28 Jul 2019)
- Series
- Advances in Intelligent Systems and Computing; 953
- Publisher
- Springer Nature
- Number of pages
- 7
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; School of Biomedical Engineering, Science, and Health Systems; Marketing
- Web of Science ID
- WOS:000502759200009
- Scopus ID
- 2-s2.0-85067677047
- Other Identifier
- 991019169109304721
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InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Computer Science, Artificial Intelligence
- Neurosciences