Conference proceeding
The Product Development and Brand Strategy for Low Carbon Clothing
ADVANCES IN ENERGY SCIENCE AND TECHNOLOGY, PTS 1-4, v 291-294, pp 1582-1585
01 Feb 2013
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Low carbon clothing often appears in conceptual designs and public welfare, but it is not common consumer good. This paper will discuss the essential issues of developing low carbon clothing, and try to find the ideological basis of promoting it in consumers' consumption consciousness, as well as the feasibility of exploiting it. Thus to construct a development strategy based on brand building, that is, creating a valuable model over the property of low carbon and developing by marketing campaigns through the means of brand planning, so as to change the thin image of low carbon clothing completely.
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Details
- Title
- The Product Development and Brand Strategy for Low Carbon Clothing
- Creators
- Qi Zhang - Tiangong UniversityDali Ma - Tianjin Polytech Univ, Fash Studies, Tianjin, Peoples R China
- Publication Details
- ADVANCES IN ENERGY SCIENCE AND TECHNOLOGY, PTS 1-4, v 291-294, pp 1582-1585
- Series
- Applied Mechanics and Materials
- Publisher
- Trans Tech Publications Ltd
- Number of pages
- 3
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Management
- Web of Science ID
- WOS:000320478401012
- Scopus ID
- 2-s2.0-84876926624
- Other Identifier
- 991020594543104721
UN Sustainable Development Goals (SDGs)
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InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Energy & Fuels
- Materials Science, Multidisciplinary