Logo image
Back
The Topology of Social Influence and the Dynamics of Design Product Adoption
Conference proceeding

The Topology of Social Influence and the Dynamics of Design Product Adoption

Somwrita Sarkar and John S. Gero
Design Computing and Cognition '16, pp 653-665
01 Jan 2017
DOI: https://doi.org/10.1007/978-3-319-44989-0_35

Abstract

Computer Science Computer Science, Artificial Intelligence Computer Science, Theory & Methods Life Sciences & Biomedicine Neurosciences Neurosciences & Neurology Science & Technology Technology
This paper presents the results of studies on how the dynamics of design product adoption is affected by the topological structure of social communication and influence between consumers, without any changes in the designed product. The dynamics of product adoption are studied over random, modular small world, and scale free social network structures, under local rules of communication. Results show global behaviors emerging from these local agent communication rules, including states where populations completely accept or reject products, starting from similar initial states, as well as regimes and cycles of synchronized behaviors of adoption and rejection. It is claimed that without modeling consumer interactions, understanding and modeling of innovation in design will remain inadequate. Since there could be fundamental limitations to the predictability of adoption behaviors under social influence, innovation strategies could fare better when they focus on the quality, novelty, and technological advances they could bring instead of being guided only by social popularity and influence.

Metrics

1 Record Views
1 citations in Web of Science

Details

InCites Highlights

Data related to this publication, from InCites Benchmarking & Analytics tool:

Collaboration types
Domestic collaboration
International collaboration
Web of Science research areas
Computer Science, Artificial Intelligence
Computer Science, Theory & Methods
Neurosciences
Logo image