Conference proceeding
Two Different Paths, One Destination: How Money-Views and Self-Views Jointly Influence Saving Behavior
Advances in Consumer Research, Vol.43, p592
01 Jan 2015
Abstract
This research suggests that how consumers' view of money, either as a means or an end, will result in systematically different preferences in their saving strategies. We further suggest that, when money- and self-views are aligned, consumers are more likely to make savings-oriented decisions.
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Details
- Title
- Two Different Paths, One Destination: How Money-Views and Self-Views Jointly Influence Saving Behavior
- Creators
- Min KimHaipeng (Allan ChenYanliu Huang
- Publication Details
- Advances in Consumer Research, Vol.43, p592
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Marketing
- Identifiers
- 991020545230804721