Conference proceeding
Using fNIRS and EDA to Investigate the Effects of Messaging Related to a Dimensional Theory of Emotion
Advances in Neuroergonomics and Cognitive Engineering, v 953
01 Jan 2020
Abstract
Effective techniques for the analysis of messaging strategies is critical as targeted messaging is ubiquitous in society and a major research interest in the fields of psychology, business, marketing and communications. In this study, we investigated the effect of audiovisual messaging on participants' affective state using a two-dimensional theory of emotion with orthogonal valence and arousal axes. Twenty-four participants were recruited and presented with either a positively framed or negatively framed environmental conservation messaging video. We monitored participants' finger based electrodermal activity (EDA) as well as prefrontal hemodynamic activity using functional near infrared spectroscopy (fNIRS) during message viewing to attain measures related to neural activity and arousal. Consistent with our expectations, combined results from EDA and prefrontal asymmetry from fNIRS indicate positively framed messaging stimuli was related to higher arousal and higher valence compared to the negatively framed messaging stimuli. Combined brain and body imaging provides a comprehensive assessment and fNIRS + EDA can be used in the future for the neuroergonomic assessment of cognitive and affective state of individuals in real-world environments via wearable sensors.
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Details
- Title
- Using fNIRS and EDA to Investigate the Effects of Messaging Related to a Dimensional Theory of Emotion
- Creators
- Jan Watson (Corresponding Author) - Drexel UniversityAmanda Sargent - Drexel UniversityYigit Topoglu - Drexel UniversityHongjun Ye - Drexel UniversityWenting Zhong - Drexel UniversityRajneesh Suri - Drexel UniversityHasan Ayaz - Drexel University
- Contributors
- H Ayaz (Editor) - Drexel University
- Publication Details
- Advances in Neuroergonomics and Cognitive Engineering, v 953
- Conference
- AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology (Washington, District of Columbia, United States, 24 Jul 2019–28 Jul 2019)
- Series
- Advances in Intelligent Systems and Computing; 953
- Publisher
- Springer Nature
- Number of pages
- 9
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; School of Biomedical Engineering, Science, and Health Systems; Marketing
- Web of Science ID
- WOS:000502759200006
- Scopus ID
- 2-s2.0-85067663416
- Other Identifier
- 991019168588904721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Computer Science, Artificial Intelligence
- Neurosciences