Dissertation
Experiences of New Jersey public school communication directors: a phenomenological study
Doctor of Education (Ed.D.), Drexel University
Dec 2023
DOI:
https://doi.org/10.17918/00001926
Abstract
The purpose of this qualitative, phenomenological study was to understand the experiences of public relations practitioners (i.e., communication directors) and their roles and responsibilities in New Jersey public school districts. Three research questions guided this study: (a) What are New Jersey public relations practitioners' perceptions and lived experiences related to their educational roles and responsibilities? (b) How do New Jersey public relations practitioners communicate with internal and external stakeholders? (c) How might knowing New Jersey public relations practitioners' experiences inform future practices by clarifying roles and responsibilities? Data and information for this study were primarily gathered through one-on-one semi structured interviews with 12 current New Jersey public school communication directors. Five main themes emerged through the participants' lived experiences: (a) readiness for school public relations, (b) roles and responsibilities, (c) expectations, (d) challenges, and (e) recommendations. All participants had experienced challenges created by the COVID-19 pandemic and public opinion. Findings from this study provided meaningful insight into how public school districts can support communication directors.
Metrics
48 File views/ downloads
33 Record Views
Details
- Title
- Experiences of New Jersey public school communication directors
- Creators
- Alisha Monique Brown
- Contributors
- Joy C. Phillips (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Doctor of Education (Ed.D.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- x, 138 pages
- Resource Type
- Dissertation
- Language
- English
- Academic Unit
- School of Education (1997-2026); Drexel University
- Other Identifier
- 991021819014004721