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Dissertation
Improving the Life Insurance Purchase Process through a Wallet Pass that Increases Trust in the Agents and Institutions
Doctor of Business Administration (D.B.A.), Drexel University
Mar 2024
DOI:
https://doi.org/10.17918/00010811
Abstract
This study examines the relationship between perceptions of trust, utility, and ease of use of digital and paper representations in life insurance purchases. Drawing upon Davis's (1989) technology acceptance models (TAMs), the research investigates how familiarity and trust contribute to consumers' perceptions of digital assets alongside physical assets (Gefen, 2000; Mayer, Davis, & Schoorman, 1995). This study investigates the perception of digital assets as tangible entities, exploring their perceived utility, ease of use, and impact on trust in life insurance agents. We used quantitative methods to collect data through surveys and to assess participants' attitudes and experiences with digital and paper representations after purchasing a life insurance policy. Results suggest that as trust and utility in digital assets increase, so does the preference for digital and paper representations of life insurance policies. The implications of these findings for insurers and policymakers are discussed, along with avenues for future research in creating digital assets that closely mimic physical assets to promote trust-building strategies.
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Details
- Title
- Improving the Life Insurance Purchase Process through a Wallet Pass that Increases Trust in the Agents and Institutions
- Creators
- Michael Beaulieu
- Contributors
- David Gefen (Advisor)Gregory Nini (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Doctor of Business Administration (D.B.A.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- 118 pages
- Resource Type
- Dissertation
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; Drexel University
- Other Identifier
- 991022020017204721