Pedal power: navigating the tension between consumption and creativity in online guitar effects pedal culture
Nick Coffman
Doctor of Philosophy (Ph.D.), Drexel University
Jul 2024
DOI:
https://doi.org/10.17918/00010846
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Abstract
Online community Consumer culture Guitar effects pedals Music subcultures Qualitative analysis Ethnography
This dissertation research aimed to explore the tension at the center of an online community of consumers better to understand the relationship and interplay between consumption and production. Additionally, this research sought to explore how social status and identity were articulated and negotiated in the community and what implications these may hold. Through ethnographic and qualitative analysis, this research reveals the complexity, pervasiveness, and potential generativity embedded in contemporary consumer culture. The objects at the center of the pedal community and the media and communication phenomena extending from them imbue users with a sense of creative freedom and pleasure. Conversely, the landscape in which these phenomena play out is situated within communication technologies that encourage vast opportunities for marketing and consumerism, the continued expansion of the means of consumption, and strong influence. The central tension of pedal culture is mirrored in other communities of fans, enthusiasts, and consumers in both digital and physical spaces. The forces at play in this communication and across this discussion manifest in diverse ways and with different impacts, and they are constantly evolving. This dissertation research focuses on one moment in time and one specific context as a microcosm of larger consumer society.
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Details
Title
Pedal power
Creators
Nick Coffman
Contributors
Wesley Shumar (Advisor)
Awarding Institution
Drexel University
Degree Awarded
Doctor of Philosophy (Ph.D.)
Publisher
Drexel University; Philadelphia, Pennsylvania
Number of pages
174 pages
Resource Type
Dissertation
Language
English
Academic Unit
College of Arts and Sciences; Communication, Culture, and Media; Communication; Drexel University