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Pepe for president: a critical examination of memes as political discourse and humor
Dissertation

Pepe for president: a critical examination of memes as political discourse and humor

Julia C. Richmond
Doctor of Philosophy (Ph.D.), Drexel University
May 2019
DOI:
https://doi.org/10.17918/mskv-pz35
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Richmond_Julia_20197.50 MB
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Abstract

Communication Mass media and culture Communication in politics Memes Political science--Humor Ontology
Ontology is the study of being. It is a question of what makes something one thing rather than another. So, what makes a meme a meme? Are there necessary and sufficient criteria, or are we dealing with paradigm cases? How do digital memes relate to their non-digital predecessors? I answer these questions by examining the particular structure of memes that combine textual and visual elements in a way that both repeats and evolves. It is not just the individual meme that needs to be studied but also the entire memescape in which an individual meme is embedded in a socio-historic landscape. Relying on communication, humor, and social theory, this dissertation will critique existing definitions of memes, outline the structural properties of memes, and illustrate their political effects.

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