Files and links (1)
PDFOpen Access (License Unspecified), Open Access
Dissertation
Rebuilding reputation through corporate social responsibility awareness: the pharmaceutical and tobacco industry perspective
Doctor of Business Administration (D.B.A.), Drexel University
Jun 2025
DOI:
https://doi.org/10.17918/00010884
Abstract
The opioid crisis and tobacco addiction represent two of the most significant public health challenges of modern times, each imposing extensive societal, economic, and healthcare burdens. In the United States, opioid overdoses claim tens of thousands of lives annually, prompting the crisis to be declared a public health emergency in 2017. Similarly, tobacco use remains the leading cause of preventable death, with millions succumbing to tobacco-related diseases each year. These crises underscore the urgent need for effective interventions addressing public health implications and industry accountability. Corporate Social Responsibility (CSR) awareness initiatives have emerged as a potential strategy to rebuild the reputation of the pharmaceutical and tobacco industries, both of which have faced sustained criticism for their roles in perpetuating these crises. This study evaluates the effectiveness of CSR programs in addressing public distrust, particularly in industries with deeply entrenched reputational challenges. It examines how CSR familiarity correlates with trust, explores the influence of distrust and demographic factors, and assesses the extent to which these programs achieve their intended objectives.
Metrics
28 File views/ downloads
18 Record Views
Details
- Title
- Rebuilding reputation through corporate social responsibility awareness
- Creators
- Preetty Paul Priyesh
- Contributors
- David Gefen (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Doctor of Business Administration (D.B.A.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vii, 111 pages
- Resource Type
- Dissertation
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; Drexel University
- Other Identifier
- 991022040964804721