Logo image
Technology entrepreneurship in the digital age: unconventional resources, bricolage, and market performance
Dissertation   Open access

Technology entrepreneurship in the digital age: unconventional resources, bricolage, and market performance

Xiumei Li
Doctor of Philosophy (Ph.D.), Drexel University
Jun 2020
DOI:
https://doi.org/10.17918/00001091
pdf
Li_Xiumei_20201.76 MBDownloadView

Abstract

Industrial management Do-it-yourself work Entrepreneurship
In this dissertation, I examined an important topic in the entrepreneurship literature: How entrepreneurs address severe resource constraints. I drew on the entrepreneurial bricolage perspective to tackle this topic, which itself requires development. Theoretically, by noting the heterogeneity of individual bricolage behavior, I proposed a fine-grained perspective to examine the performance implications of entrepreneurial bricolage. Specifically, I distinguished between open bricolage and closed bricolage and theorized each of their relationships with performance as well as the mechanisms. Empirically, I focused on startups on Steam, the dominant digital distribution platform for PC games and examined two bricolage behaviors: 1) opening a product to users for user involvement (open bricolage) and 2) self-commercializing a product (closed bricolage), in which startups engage two unconventional resources: 1) the labor input by unpaid users and 2) the entrepreneur's amateur skills, respectively. I found a positive effect of open bricolage on market performance and a negative effect of closed bricolage on market performance. This dissertation contributes to the entrepreneurial bricolage perspective and the entrepreneurship literature at large.

Metrics

36 File views/ downloads
45 Record Views

Details

Logo image