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Dissertation
The busy mind plays it safe: how multitasking impacts financial risk-taking
Doctor of Philosophy (Ph.D.), Drexel University
May 2025
DOI:
https://doi.org/10.17918/00010946
Abstract
Multitasking has become an integral part of daily life, especially in the digital era. Despite its widespread prevalence, research exploring the broader implications of multitasking on consumer decision-making, particularly outside the cognitive performance domain, remains sparse. This research explores how multitasking impacts consumers' financial risk-taking behaviors, proposing a perspective that shifts focus from the traditional emphasis on task performance to the broader implications on decision-making strategies. We hypothesize that multitasking reduces risk-taking tendency through a serial mediation pathway involving perceived busyness and issue capability, and that this effect is moderated by task modality and volitionality. We employ online and lab experiments with participants from various demographic backgrounds to test the hypotheses. These insights not only challenge the traditional understanding of multitasking's impacts but also offer practical implications for businesses and individuals navigating high-stakes environments. The study's results are instrumental for marketers and workplace designers seeking to optimize environments for better decision-making outcomes in the age of constant multitasking.
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Details
- Title
- The busy mind plays it safe
- Creators
- Youngdai Won
- Contributors
- Chen Wang (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Doctor of Philosophy (Ph.D.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- ix, 115 pages
- Resource Type
- Dissertation
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; Marketing; Drexel University
- Other Identifier
- 991022053432204721