Threat appeals in marketing and mass communication: a theoretical framework and empirical findings

Dissertation

Open access

Threat appeals in marketing and mass communication: a theoretical framework and empirical findings

James Thomas Strong

Doctor of Philosophy (Ph.D.), Drexel University

1990

DOI:

https://doi.org/10.17918/00008786

Files and links (1)

pdf

Strong_James_19906.44 MBDownload View

PDFOpen Access (License Unspecified), Open Access

Metrics

15 File views/ downloads

8 Record Views

Details

Title: Threat appeals in marketing and mass communication
Creators: James Thomas Strong
Awarding Institution: Drexel University
Degree Awarded: Doctor of Philosophy (Ph.D.)
Publisher: Drexel University; Philadelphia, Pennsylvania
Number of pages: xiv, 256 pages
Resource Type: Dissertation
Language: English
Academic Unit: Drexel University
Other Identifier: 991021889100504721