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Words and actions matter: the link between executive symbolism and organizational recruitment - an experimental study
Dissertation   Open access

Words and actions matter: the link between executive symbolism and organizational recruitment - an experimental study

Danesha Dane'a Chisholm
Doctor of Business Administration (D.B.A.), Drexel University
Jun 2022
DOI:
https://doi.org/10.17918/00001142
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Abstract

Organizational behavior Chief executive officers Employees--Recruiting
Contributing to management and marketing literature, this study empirically investigates the effectiveness of executive symbolism in influencing organizational recruitment from an intention to apply perspective. Drawing from Upper Echelons Theory, Signaling Theory and Screening Theory, we develop a set of hypotheses that predict a jobseeker's intent to apply after witnessing an act of executive symbolism. The predictive factors include the type of executive symbolism (i.e., primarily symbolic or partly symbolic (substantive)) and the credibility of the organizational leader. Additionally, we analyzed race and political ideology of the jobseeker to uncover if these variables had a moderating or mediating effect on intent to apply. Lastly, we discuss theoretical implications, practical implications, limitations, and an agenda for future research.

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