Thesis
Online technologies and South Jersey arts patrons
Master of Science (M.S.), Drexel University
2012
DOI:
https://doi.org/10.17918/etd-4415
Abstract
This thesis demonstrates that South Jersey arts patrons are knowledgeable of the rapidly developing world of technology and are incorporating it into their arts experiences. Arts organizations will be able to better serve their members by embracing online and new media technologies, incorporating them into their marketing mix and using them to provide information, create dialogues and foster interactivity. I surveyed the members and frequent visitors of 4 organizations in 3 South Jersey counties to gather the opinions of their members and frequent visitors on themes including relationship with technology and technology readiness, current methods of receiving and searching for information, motivation for using online technologies, communication needs and patterns, and challenges and barriers. Participating organizations included Appel Farm Arts and Music Center (Salem County), The Hammonton Arts Center (Atlantic County), The Riverfront Renaissance Center for the Arts (Cumberland County) and Wheaton Arts and Cultural Center (Cumberland County). Patrons of South Jersey arts organizations who were polled provided insight into their patterns and preferences for using technology as a communication tool. The survey results show a positive relationship with emerging technologies and a willingness to adopt new technology-based communications. Patrons voiced that they are using these technologies to connect to their interests, such as discovering new art techniques and artists and new events and activities. Not only are patrons using online and new media communication tools, they are using multiple devices to access these communications. The overall suggestion based on the data received is for South Jersey arts organizations to create a marketing mix that includes traditional mail communications and a variety of online and new media communications.
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Details
- Title
- Online technologies and South Jersey arts patrons
- Creators
- Pamela Annarilli Weichmann - DU
- Contributors
- Roy Wilbur (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- iv, 39 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4415; 991014632612804721