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Thesis
A Quantitative Analysis of the Visual Graphic Integration Cues for Viewers to Engage in Twitter and/or Station's Website During Fringe Local Television News Broadcasts in the Fourth Television Market in the United States
Master of Science (M.S.), Drexel University
Aug 2016
DOI:
https://doi.org/10.17918/etd-6937
Abstract
The growth of the internet, digital devices, and social media applications creates a platform for television news consumers to access information at any time of day. For local television stations this growth creates a competition to draw news consumers to tune-in to the broadcasts, and stay relevant with the innovation of news dissemination applications. In order to understand the television news graphics incorporations during a newscast of social media and website cues, this research examines two local news stations in the fourth television market in the United States. The following are the research questions: 1. What graphic elements appear during a newscast to push a viewer to Twitter and/or the station website? 2. What news stories are the highest associated with graphic elements for Twitter and/or the station website? 3. With what frequency does the higher rated newscast incorporate graphic Twitter/station website elements compared to the competing newscast? 4. To what are the social media and/or websites incorporated for each station's newscast directing the viewer? This observational study provides information about the graphics during a newscast that cue a viewer to engage on social media and/or station website with the talent or station.
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Details
- Title
- A Quantitative Analysis of the Visual Graphic Integration Cues for Viewers to Engage in Twitter and/or Station's Website During Fringe Local Television News Broadcasts in the Fourth Television Market in the United States
- Creators
- Meredith E. Spinelli - DU
- Contributors
- Lydia Timmins (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vii, 51 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6937; 991014632176204721