Thesis
A case study of the first Chinese genealogy program: where do I come from
Master of Science (M.S.), Drexel University
Mar 2016
DOI:
https://doi.org/10.17918/etd-6710
Abstract
In 2014, China Central Television (CCTV) produced the first television genealogy show "Where Do I Come From", which caused a broad debate, and set off a trend to "seek for root". The main reason for the success of this television program is the innovation, cooperation and promotion of the program. The novel form combines the mode of documentary characters and reality shows styles; rich content: tracing the ancestor's story and connecting with the national history; new venues for promotion: combining the methods of TV media and social media together. This paper is based on the basic theory of communication, analyzing this show to explore innovations through the interviews conducted by the author of this thesis and the experience and wish to provide a reference for future research and production of cultural television programs.
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Details
- Title
- A case study of the first Chinese genealogy program
- Creators
- Lili Mao - DU
- Contributors
- Janice Selinger (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- ix, 80 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6710; 991014632232704721