Thesis
A communications based approach to ephilanthropy
Master of Science (M.S.), Drexel University
Apr 2011
DOI:
https://doi.org/10.17918/etd-4395
Abstract
The term ePhilanthropy is a very broad term, and it can be defined in many different ways. It can specifically mean the utilization of online tools for fundraising purposes, but there is another spectrum of the definition that cannot be left out. Communication combined with donor cultivation and stewardship is a vital part of any fundraising strategy, and therefore needs to be addressed in any ePhilanthropy strategy. The primary focus of this research report will be how non-profit performing arts organizations are currently using online tools for fundraising, but it will also address the ongoing importance of communication and how it must be the foundation of any ePhilanthropy strategy.
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Details
- Title
- A communications based approach to ephilanthropy
- Creators
- Jonathan Hummel - DU
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4395; 991014632273504721