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PDFOpen Access (License Unspecified), Open Access
Thesis
A comparative study about the different modes of measurement of social media incorporated with television
Master of Science (M.S.), Drexel University
01 Jul 2014
DOI:
https://doi.org/10.17918/etd-6160
Abstract
The growth in social media of audience-generated opinion about television has made it difficult for broadcasters and researchers to assimilate this data to understand the popularity of ratings of the brand they are promoting. Therefore various social media analytical tools have been created. The biggest challenge for broadcasters is to understand and deliberate which mode of analysis works best for easy assimilation. This study gathers data on this information and tries to identify a solution of data that might prove to be suitable for researchers to understand what mode is the most appropriate to deliberate the popularity of television branding according to audience opinions and the current trend.
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Details
- Title
- A comparative study about the different modes of measurement of social media incorporated with television
- Creators
- Nikita Kandath - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6160; 991014632194804721