Thesis
A kickstarter profile for nonprofits: how to engage backers online
Master of Science (M.S.), Drexel University
Jun 2017
DOI:
https://doi.org/10.17918/etd-7674
Abstract
This is a study of backers on the crowdfunding website Kickstarter. Crowdfunding is a new form of e-philanthropy that has nonprofits wondering how they can use it to their advantage. Kickstarter is one of the most well-known and stable websites and has strong connections to the arts, making it ideal for testing. I use a quantitative survey to determine demographics and motivation of backers on the site. I found that a significant amount of work is needed to run a Kickstarter campaign, even though it is simple to use. Kickstarter cannot be used by nonprofits to build or fill holes in a budget. Its format is not designed to generate intrinsic or donor mindsets in its audience. Backers on Kickstarter have a consumer mindset build around the creation of a project. Nonprofits can still use Kickstarter for projects tailored to the site, but they need to thoroughly examine if Kickstarter is the right tool for them.
Metrics
26 File views/ downloads
36 Record Views
Details
- Title
- A kickstarter profile for nonprofits
- Creators
- Elizabeth J. Anderson - DU
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vi, 39 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7674; 991014632207604721