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PDFOpen Access (License Unspecified), Open Access
Thesis
A study of online audience usage in conjunction with a large market, daytime, magazine show
Master of Science (M.S.), Drexel University
Jun 2011
DOI:
https://doi.org/10.17918/etd-3672
Abstract
With the rapid expansion of the Internet, consumers have more access to new resources offering anytime/anywhere-viewing opportunities. It is imperative for television program providers to understand their product and their consumers by analyzing the viewers' habits, practices, and behaviors. In order to understand this relationship, this research examines how an audience is using online media provided by a large market, daytime, magazine television show. A case study was conducted with the collection of data through web analytic programs such as Omniture and organized using Excel to review the following researchquestions:1. Who is the audience of the television show?2. How is the audience using the show's website?3. How is online usage correlated with traditional television viewing?The results of this case study gave insight to the demographics of the audience and the most popular video topics. In reference to website usage, peak hours of website usage and inbound websites were also researched. Correlation coefficients between traditional television viewing and online usage as well as website page views and social media usage were calculated to determine the relationship between different and similar media.
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Details
- Title
- A study of online audience usage in conjunction with a large market, daytime, magazine show
- Creators
- Colleen M. McAndrew - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 3672; 991014632707804721