A study of the relationship between the sales manager and the product manager

Thesis

George Guthrie Patrick

Master of Business Administration (M.B.A.), Drexel Institute of Technology

1969

DOI:

https://doi.org/10.17918/00006756

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Sales management

Marketing

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Title: A study of the relationship between the sales manager and the product manager
Creators: George Guthrie Patrick
Awarding Institution: Drexel Institute of Technology
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel Institute of Technology; Philadelphia, Pennsylvania
Number of pages: v, 54 pages
Resource Type: Thesis
Language: English
Academic Unit: Drexel Institute of Technology (1936-1970); College of Business Administration (1945-1970)
Other Identifier: 991021888122704721