Thesis
A voice unheard: culture-based museums and audience development
Master of Science (M.S.), Drexel University
Aug 2018
DOI:
https://doi.org/10.17918/D8F96T
Abstract
A culture-based museum is an institution devoted to the preservation, promotion, and education of a specific culture and/or ethnicity. Three culture-based museums in Philadelphia were examined to postulate how these types of museums obtain ethnically diverse audiences beyond their core constituents. Prior to this study, audience-building research generalized the traditional techniques of audience development. This left the nuisances of culture-based museum loss, as they appeal to a specific audience based on culture, race, or ethnicity. Culture-based museums are often used as examples of diversity and inclusion when interacting with audiences. However, this study questioned if these museums' audiences were truly diverse. It was hypothesized that these museums could combat structural racism and become leaders the field of building diverse audiences. An explanatory sequential mixed methodology was used for this study in which quantitative data were analyzed by self-reported narratives of the qualitative data. Although the study, confirmed many assumptions of audience building for culture-based museums, it failed to prove its theory that these museums were leaders in diverse audiences and could combat structural racism.
Metrics
40 File views/ downloads
36 Record Views
Details
- Title
- A voice unheard
- Creators
- Roberta D. Johnson - DU
- Contributors
- Andrew Zitcer (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- 114 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 8148; 991014632069804721