Thesis
Adaptation of Western TV formats in China: a case of The Voice of China
Master of Science (M.S.), Drexel University
01 Jun 2014
DOI:
https://doi.org/10.17918/etd-6164
Abstract
The purpose of the study was to analyze how western TV formats adapt to Chinese television market and take The Voice of China as an example. A case study explored the successful factors of the show including content analysis and questionnaire survey. Through questionnaire surveys among one hundred participants in 18-49 aged group and interview with professional producers, the researcher explored how did The Voice of China appeal audience and what channels did the audience get the information about this show. The research of The Voice of China's successful format might become a weather vane of introducing TV formats to Chinese market, which also guided television producers to create more adaptable shows for Chinese audiences' viewing habit. Meanwhile, regards to western TV formats' distributors, they will have some practical experience when they decide to export formats to China and other Asian countries.
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Details
- Title
- Adaptation of Western TV formats in China
- Creators
- Die Ruan - DU
- Contributors
- Heather Foster (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6164; 991014632272804721